Storyline

Take a bold step into the exciting food business market as an entrepreneur utilizing first-mover advantage in a city of your choice. Start small, with some initial capital to purchase a burger cart, sheer willpower, and pure perseverance. Discover how to grow your business into a significant brand with a fleet of food trucks scattered across your city by conquering multiple challenges along the way. Encounter real-world business problems like how to make smart investments, inventory management, staffing, and customer segmentation while simultaneously developing strategies to tackle macroeconomic and unexpected challenges. You won’t be alone, though. Master Lee, a wise and successful entrepreneur, will always offer valuable tips and guidance that will lead you to great wealth and success. Enter this thrilling and fun-filled world of turn-based gameplay. Make your best business decisions at night, like deciding how much you need to spend to reach your target audience, product pricing, and so on. Then, watch the results of your choices unfold the next day. Learn to quickly adjust components of your plan during the day if things are not going well. Please harbour no doubts, dear intending hero; this is going to be way more challenging and rewarding than just another tycoon game.