Starbucks rewards changes start today with new tiers: How to tell if you're Green, Gold, or Reserve - Fast Company

Fast Company · 3/10/2026

They get paid to flirt with other people's partners. Meet the 'loyalty testers.' - USA Today

USA Today · 3/27/2025

“You Don’t Owe Them Loyalty”: This Gen X CEO Shared Her 3 Big Career Lessons, And As A Millennial, I Approve - BuzzFeed

BuzzFeed · 1/4/2023

Loyalty 3.0: How Big Data Cultivates Customer Loyalty (book review) - aNewDomain

aNewDomain · 12/25/2021

Capillary Technologies Ramps up Loyalty Game with Acquisition of Persuade - Business Wire

Business Wire · 9/7/2021