'View the Work With That Understanding in Mind' — Shift Up CEO Defends Stellar Blade: Blood Rain AI Music Video Against Player Backlash - IGN

IGN · 8/3/2026

Shift-Up promotes Stellar Blade 2 with AI-generated KPop music video featuring the game's main character - Eurogamer

Eurogamer · 7/31/2026

Stellar Blade: Blood Rain Dev Shift Up Under Fire for 'AI Slop' Evie Music Video - IGN

IGN · 7/31/2026

Despite outrage at Sony's shift towards a discless future, only seven PlayStation games have managed more than 100,000 physical sales in the US this year - Eurogamer

Eurogamer · 7/21/2026

Sega plans shift to influencers after Sonic and Shinobi sales disappoint, despite strong reviews - Video Games Chronicle

Video Games Chronicle · 6/22/2026